War on Want Final Poster and Second Dimention

I created a poster for an adshel bus stop and a second dimension to support this. The meaning of my poster and second dimension was to create awareness of child labour in developing countries and to change the views of people’s thoughts on low-cost products.

My final poster design developed from several very different design ideas. I decided to use images that symbolised a child instead of using the imagery of children in poverty. This is because I think this type of imagery is commonly used in charity advertisement and would seem boring to the viewer. A child’s handprint expresses a very childlike impression. This is because it relates to playfulness and childhood experiences. It also shows a similarity with all children. Every child’s handprint is similar to one another; similar shape, structure etc. this shows all children deserve to be equal. However, the meaning of my poster is to bring attention to children in developing countries and how they lead completely different life’s to those born into a developed country. The children’s stories on the poster reinforce this to the audience to make them aware that all children should have the opportunity for a fair future and education.

The second dimension reinforces the meaning of the poster. As my poster relates to sweatshops I wanted to aim it towards a younger audience. This is because fashionable clothing at a low price is very important to this age group, as it fits in with their lifestyle; students with little to spend on essential clothing. And the perfect stores to buy these low cost goods from are War on Wants’ number one bargain retailers that create the problem that my campaign is fighting against. Therefore, by bringing the campaign directly to the problem will change people’s views on what they are buying. The aim of my second dimension is to show the shopper how easy it is to contribute to the problem; buy directly putting their goods into a working child’s hands. This gives direct connection between the audience and the child in need for their help, this creates a feeling of guilt from the viewer. It shows them how they are individually making the situation even worse. However, the typography anchors the meaning of the campaign; pay a fair price for clothing, instead of encouraging the viewer not to buy clothing.