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Friday, 4 December 2009

Visual Thinking

On Tuesday 1st December we were introduced to the new unit: Visual Thinking. The first assignment for this unit is the War on Want brief.

War on Want want us to create a transport campaign encouraging people to make a financial donation to and/or become an active supporter of War on Want.

To begin this project i am going to carry out a variety of primary and secondary research. Such as, researching into the background of War on Want, analysis of the target audience and research into contemporary advertising towards a younger generation.

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