My Animation

Today I completed the final touches on my storyboard. I have decided to use After Effects to create my animation. This is because flash wont be able to meet the effect I am looking for. I have taken inspiration from the style of 'Come to Brazil' by Psyop and 'Xmas' by We Choose Time.

Inspirational Animations

Toko Plastic - Drum Machine

We Choose Time

Animations

Animations by Jarratt Moody

Screen Based Communication

On Monday the 25th January we were introduced to the new brief: Screen based communication 1. For this brief we have to create a 30-90 second animation visually explaining a statistic and its critical stance. The animation has to persuade the viewer that my argument is correct.

I have chosen to use the statistic: 'Music has the power to relieve depression by up to 25%.' (I found this on this statistic on the BBC News Website.) I researched into the affects of music and found out that: music genres such as, Pop and Dance have been proven to affect peoples emotions in an up-lifting way. I also found out that genres such as Harp, Classical, Chanting and Mediative music can strengthen the immune system.

I am going to use music and graphical imagery alongside one another to reinforce my musical statistic. I want the audience to feel more upbeat and happier after watching my animation. And therefore my statistic would be proven correct.

War on Want Final Poster and Second Dimention

I created a poster for an adshel bus stop and a second dimension to support this. The meaning of my poster and second dimension was to create awareness of child labour in developing countries and to change the views of people’s thoughts on low-cost products.

My final poster design developed from several very different design ideas. I decided to use images that symbolised a child instead of using the imagery of children in poverty. This is because I think this type of imagery is commonly used in charity advertisement and would seem boring to the viewer. A child’s handprint expresses a very childlike impression. This is because it relates to playfulness and childhood experiences. It also shows a similarity with all children. Every child’s handprint is similar to one another; similar shape, structure etc. this shows all children deserve to be equal. However, the meaning of my poster is to bring attention to children in developing countries and how they lead completely different life’s to those born into a developed country. The children’s stories on the poster reinforce this to the audience to make them aware that all children should have the opportunity for a fair future and education.

The second dimension reinforces the meaning of the poster. As my poster relates to sweatshops I wanted to aim it towards a younger audience. This is because fashionable clothing at a low price is very important to this age group, as it fits in with their lifestyle; students with little to spend on essential clothing. And the perfect stores to buy these low cost goods from are War on Wants’ number one bargain retailers that create the problem that my campaign is fighting against. Therefore, by bringing the campaign directly to the problem will change people’s views on what they are buying. The aim of my second dimension is to show the shopper how easy it is to contribute to the problem; buy directly putting their goods into a working child’s hands. This gives direct connection between the audience and the child in need for their help, this creates a feeling of guilt from the viewer. It shows them how they are individually making the situation even worse. However, the typography anchors the meaning of the campaign; pay a fair price for clothing, instead of encouraging the viewer not to buy clothing.

Bond & Coyne Associates

On the 10th December Martin from the graphic design company Bond & Coyne gave a talk on their work with War on Want and briefly about other work they do with other clients. Martin showed us a variety of their printed work. I particularly liked the packaging work they did for one of their clients: Sesame. Most of their packaging consisted of embossed material.

After Martin gave us a talk about his work he gave us an individual tutorial about our own ideas for the War on Want adshell poster and 2nd dimension. He gave me several ideas on how to improve my 2nd dimension.

Democracy

This was a one day project to work as a team to design a poster that interprets Democracy.

We started the brief off by brainstorming the meaning and ideas on Democracy. This lead us to several ideas for our poster. I found that working as a team produced a wider variety of ideas and therefore gave us many different routes to go down for the final outcome. We all had our individual say towards the design of the poster and explored each others ideas. We researched into the lifestyle of ants, as they are known to have their own democracy rules within their organized colonies. We thought this would be a fun and original approach to the thought of democracy!

Our poster showed the map of the world as a puzzle - with missing pieces. The missing pieces were the countries without democracy for example, China, Zimbabwe, North Korea and Cuba. The ants are carrying these missing puzzle pieces towards the world. The meaning of our poster was to show that 'Many hands make light work.' In other words, if we all work together we can create a fair democracy. This poster is targeted towards countries neglected from democracy; to encourage them to fight for their rights.