For our new brief we have to create a 4-page illustrated magazine article, representing selected sections of an interview by a particular designer. The designer that was allocated to me wasthe typographic designer Tobias Frere-Jones.
We had a guest talk by a copy writer form the design agency CHI & Partners. He concentrated on how a variety of mediums are used to present the impact of a message. For example, the Burger King viral: Whopper Virgins.
This is a good example of a successful viral that people would pass along to friends/family etc.